What must licensees generally display at their establishment?

Licensees are required to display a valid alcohol license at their establishment to demonstrate compliance with local and state Alcohol Beverage Control laws. This license serves as proof that the establishment has been authorized by regulatory authorities to sell alcoholic beverages. Displaying the license is not only a legal requirement but also reassures customers and regulators that the establishment operates within the boundaries of the law.

Promotional signs, business plans, and proof of insurance coverage may be relevant to the operation of a business, but they do not hold the same legal significance as possessing and displaying a valid alcohol license, which is essential for any establishment looking to serve alcohol legally.